With so many music-streaming services options available to consumers we knew we needed to focus on what made Milk so unique, it's super easy to use UI.
The goal was to bring the unique Milk user experience to life in a larger than life way. No lists. No searching. Just millions of songs with the turn of a dial.
So we created a massive, live version of the Milk dial, put a user at the center and showed how anyone can discover new music using the Samsung app.
Work
From concept through execution I orchestrate the development of integrated marketing campaigns that deliver best-in-class creative while driving measurable impact.
Here are some examples of recent work I’m proud of:
GOPUFF: Quartertime Show
ACTIVISION: Call of Duty Black Ops 4
ACTIVISION: Spyro Reignited Trilogy
INFINITI: QX50 Study of Power
SAMSUNG: ANTIdiaRy
SAMSUNG: Gear VR
SAMSUNG: Big Decisions
SAMSUNG: Milk Music
SAMSUNG: Gear & Note 3
CARL’S JR: Bacon Power
ACTIVISION: Skylanders
MARS: The Goodlife Recipe