However, Mars Pertcare had very limited funds to launch the brand or create any consumer facing communications. The answer was simple -- create a sitcom like comic strip that would run weekly in People magazine. The comic strip was about a wholesome family, 'The Bartons', who own both a dog and a cat.
Every week a new installment came out, allowing us to be culturally relevant and reactive, while keeping costs for the brand down.
Work
From concept through execution I orchestrate the development of integrated marketing campaigns that deliver best-in-class creative while driving measurable impact.
Here are some examples of recent work I’m proud of:
GOPUFF: Quartertime Show
ACTIVISION: Call of Duty Black Ops 4
ACTIVISION: Spyro Reignited Trilogy
INFINITI: QX50 Study of Power
SAMSUNG: ANTIdiaRy
SAMSUNG: Gear VR
SAMSUNG: Big Decisions
SAMSUNG: Milk Music
SAMSUNG: Gear & Note 3
CARL’S JR: Bacon Power
ACTIVISION: Skylanders
MARS: The Goodlife Recipe