︎
Gopuff, the super fast delivery app, had ambitious growth plans and saw droves of competitors entering the space. To have any claim to being crowned the leader of the instant needs category knew that they needed something that would drive mass awareness and communicate their value proposition at scale.

Armed with the insight that more people tune into the Halftime Show than the game itself, we orchestrated an authentic way for Gopuff to draft off this iconic moment.

Beating the Halftime Show to the punch was the perfect way to demonstrate that Gopuff delivers faster.

We partnered with the one rapper who was sure to deliver. 





The Quartertime Show helped to create an entirely new entertainment platform that brands actually pay to be a part of and was Gopuff’s most successful campaign to date.

RESULTS:

  • 53.5% increase in revenue 
  • 59% increase in understanding of what Gopuff does  
  • 96.3% increase in CTR during the campaign window
  • 13.9% lift in DAU over the life of the campaign
  • 7,329 incremental buyers

Work


From concept through execution I orchestrate the development of integrated marketing campaigns that deliver best-in-class creative while driving measurable impact.

 Here are some examples of recent work I’m proud of:



GOPUFF: Quartertime Show

ACTIVISION: Call of Duty Black Ops 4
ACTIVISION: Spyro Reignited Trilogy


INFINITI: QX50 Study of Power

SAMSUNG: ANTIdiaRy

SAMSUNG: Gear VR


SAMSUNG: Big Decisions

SAMSUNG: Milk Music

SAMSUNG: Gear & Note 3

CARL’S JR: Bacon Power

ACTIVISION: Skylanders

MARS: The Goodlife Recipe




 


︎   ︎