The story starts with by giving you a glimpse into her childhood dreams and aspirations, builds through her discovery of music and herself as an artist, and concludes with her embracing her most authentic self, allowing the world to hear her as never before.
The campaign was teased during the AMAs and eight chapters were rolled out almost exclusively through her and Samsung's digital and social platforms. Those who opted-in were rewarded with the chance to download the album before it was released to the rest of the world.
Case Study:
Chapters:
Work
From concept through execution I orchestrate the development of integrated marketing campaigns that deliver best-in-class creative while driving measurable impact.
Here are some examples of recent work I’m proud of:
GOPUFF: Quartertime Show
ACTIVISION: Call of Duty Black Ops 4
ACTIVISION: Spyro Reignited Trilogy
INFINITI: QX50 Study of Power
SAMSUNG: ANTIdiaRy
SAMSUNG: Gear VR
SAMSUNG: Big Decisions
SAMSUNG: Milk Music
SAMSUNG: Gear & Note 3
CARL’S JR: Bacon Power
ACTIVISION: Skylanders
MARS: The Goodlife Recipe